Our Story

About Singoau.com
A man wearing a black t-shirt and black sweatpants walking outdoors in a grassy field with trees in the background.

Meet the Founder

Hi, I'm Kaito, founder of SINGOAU.

SINGOAU began with a simple belief: the objects we surround ourselves with every day can quietly shape how we feel. I created SINGOAU to curate thoughtful pieces that bring a sense of calm, balance, and lasting beauty into everyday life.

Inspired by mindful living, natural materials, and timeless design, every collection is carefully selected—from handcrafted incense and natural crystals to functional homewares and everyday essentials. Each piece is chosen not only for its quality and craftsmanship, but for its ability to encourage slower living and meaningful daily rituals.

Thank you for being part of the SINGOAU journey. I hope these carefully chosen pieces bring warmth, intention, and quiet moments of balance into your home and daily life.

About Singoau – Mindful Living, Crystals & Spiritual Wellness

Singoau (Singo♯) is a Melbourne-based lifestyle brand rooted in spiritual wellness. Our mission is to inspire people to embrace the art of minimalism—buy less, choose better, and create space for what truly matters. We offer Tibetan incense, crystal bracelets, and thoughtfully curated home and outdoor products designed to support mindful living and personal transformation. Each product is carefully selected to bring simplicity, balance, and intention into your everyday life.

Founded in Melbourne in 2017, Singoau has grown from a small home-based business into a trusted online store serving customers worldwide.

A warehouse photo with the Australia flag on the second layer

Past

History

Our business was founded in 2017 in Melbourne, Australia. We began in a home garage, focusing on selecting and exporting high-quality Australian-made products to customers overseas. Though we started small, we had a big vision: to deliver the best products to our customers.

The image displays a map of Australia, featuring pins in various cities and coins scattered across the map.

NOW

Values

It’s time to share better quality with those we care about. We’re dedicated to curating high-quality goods from around the world, helping you break free from the cycle of repetitive, low-quality purchases. Embrace minimalism by choosing fewer, well-crafted pieces that offer lasting value and peace of mind.

Our collection includes natural crystals, incense, and meditation tools, alongside carefully selected homewares that help create a calm and intentional living space.

A white gift box with the Singo# logo on the top of the box on a macaron green background. On the right side of the image, there are the words of Something special just for you, Singo#

FUTURE

Bond

We are devoted to creating a heartfelt connection between you and our products, service, and values. Whether you live alone or with family, you'll always feel seen, welcomed, and appreciated.

Start the Journey